our mission

Empower gym owners by creating an ever-growing ecosystem of storage solutions that maximize every square inch of space. Our vision is to become the most innovative and respected provider of gym storage solutions.

our product pillars

Every product we design is guided by three core pillars. These pillars ensure that every new solution we create not only solves a real problem for gym owners but elevates the entire training environment.

space-saving

Makes the most of your space without compromising performance.

multi-functional

Allows you to do more than just store your equipment. A versatile design is top priority.

modular

Can grow with you in a continuously expanding ecosystem.

OUR BUILT-NOT-BOUGHT JOURNEY

A timeline of intentional design—where every product exists to strengthen one ever-growing ecosystem.

From the beginning, our mission has never been to sell everything under the sun. Instead, Synergy Custom Fitness was built on a simple belief: create only what adds real value. Every rack, attachment, and innovation on this timeline has been engineered with purpose, designed to work seamlessly together, and built to evolve with you.

An ecosystem crafted piece by piece, always improving, always expanding, and always grounded in the needs of real lifters and real gyms.

OUR INCEPTION
sept 15, 2022

OUR INCEPTION

What started as an idea among a small, passionate team quickly became a mission: build intentionally designed storage solutions that form an ever-growing ecosystem for gym owners.
CHARLIE, BRAVO, & ALPHA + ACCESSORIES
SEPT 15, 2022

CHARLIE, BRAVO, & ALPHA + ACCESSORIES

These were the first pieces we brought to life because gym owners needed storage that actually solved problems. These early designs set the foundation for our ecosystem.
BRAVO & ALPHA HORIZONTAL RACK
JAN 3, 2023

BRAVO & ALPHA HORIZONTAL RACK

Our first horizontal racks were created in response to gym owners wanting smarter ways to store bigger configurations. These designs marked an important step in expanding a system that could grow in multiple directions.
BATTLE ROPE ANCHOR
may 29, 2023

BATTLE ROPE ANCHOR

As our community looked for ways to get more utility out of their setups, we created the Battle Rope Anchor to give them another purposeful option that integrated seamlessly into the ecosystem.
ALPHA ELITE 5-TIER VERTICAL DUMBBELL STORAGE RACK
JUN 14, 2023

ALPHA ELITE 5-TIER VERTICAL DUMBBELL STORAGE RACK

As lifters began needing more efficient ways to organize larger sets, we introduced the Alpha Elite 5-Tier rack to maximize vertical space while keeping the system clean, strong, and cohesive.
DELTA 10-TIER VERTICAL DUMBBELL RACK
DEC 8, 2023

DELTA 10-TIER VERTICAL DUMBBELL RACK

Delta was developed for people who wanted to store full 5-50 dumbbell sets without wasting a single inch of floor space. It expanded our vertical lineup and strengthened the overall ecosystem.
ALPHA PLT 3-TIER VERTICAL PLATE TREE
JUL 25, 2024

ALPHA PLT 3-TIER VERTICAL PLATE TREE

This plate tree was designed to complement our vertical storage system with a compact, heavy-duty option that keeps plates organized without taking over the room.
ALPHA KB VERTICAL KETTLEBELL STORAGE RACK
JUL 29, 2024

ALPHA KB VERTICAL KETTLEBELL STORAGE RACK

We added kettlebell storage to give users a clean and efficient way to organize their kettlebells vertically.
ALPHA PK 3-TIER VERTICAL HYBRID PLATE & KETTLEBELL STORAGE RACK
OCT 22, 2024

ALPHA PK 3-TIER VERTICAL HYBRID PLATE & KETTLEBELL STORAGE RACK

This hybrid rack was built for gym owners who needed versatility. It combines plate and kettlebell storage in one streamlined design that fits naturally into the overall system.
DELTA PK 4-TIER VERTICAL HYBRID PLATE & KETTLEBELL STORAGE RACK
OCT 31, 2024

DELTA PK 4-TIER VERTICAL HYBRID PLATE & KETTLEBELL STORAGE RACK

We expanded the hybrid concept with a taller version to give gyms more capacity while staying consistent with the modular direction of the ecosystem.
ALPHA 4-TIER HORIZONTAL RACK
NOV 27, 2024

ALPHA 4-TIER HORIZONTAL RACK

This rack was created for a full 5-100 lb dumbbell configuration and engineered to hold more without demanding extra floor space.
DELTA PLT 4-TIER PLATE TREE
MAR 6, 2025

DELTA PLT 4-TIER PLATE TREE

The Delta plate tree was designed to increase storage while keeping the same compact footprint, proving that smart design is always better than bulky design.
DELTA 5-TIER & 6-TIER HORIZONTAL RACKS
APR 3, 2025

DELTA 5-TIER & 6-TIER HORIZONTAL RACKS

These horizontal racks brought more tiers, more stability, and more options for gyms that needed professional-grade storage built for bigger spaces.
ADJUSTABLE DUMBBELL STORAGE RACKS
JUN 24, 2025

ADJUSTABLE DUMBBELL STORAGE RACKS

These racks were made specifically for adjustable dumbbells with modular and versatile use, adding another meaningful category to the growing ecosystem.
HORIZONTAL ROLL-OUT SHELF
jun 26, 2025

HORIZONTAL ROLL-OUT SHELF

The roll-out shelf improved accessibility by allowing lifters to reach their weights more easily and turned the bottom tier into a more user-friendly feature of the rack.
DELTA 10-TIER VERTICAL DUMBBELL STORAGE WALL/RACK MOUNT
nov 25, 2025

DELTA 10-TIER VERTICAL DUMBBELL STORAGE WALL/RACK MOUNT

This mount was designed to maximize vertical space for complete dumbbell sets and represents one of the most space-efficient pieces in the entire ecosystem.